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Amazon Alexa AI shopping assistant launch
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Amazon launched Alexa for Shopping, an AI-powered shopping assistant integrated into Amazon.com's search bar and available across mobile, desktop, and Echo Show devices. The assistant, powered by Alexa Plus, handles both product searches and conversational queries like skincare advice and order history lookups.
- Powered by Alexa Plus LLM technology
- Available on Amazon.com search bar, mobile, desktop, and Echo Show displays
- Handles product searches and conversational queries (e.g., skincare routines, order history)
- Provides personalized recommendations and automates shopping across Amazon and third-party retailers
- Launched May 13, 2026