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Apple raises MacBook and iPad prices for AI
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Apple increased prices on MacBooks and iPads by $200 or more on select models, citing rising costs tied to AI development and integration. The price hikes reflect the company's investment in on-device AI capabilities.
- Price increases of $200 or more on some MacBook and iPad models
- Apple attributes hikes to escalating costs of AI development and implementation
- Announcement made June 25, 2026