←── back to feed
/topics/meta-removes-instagram-ai-deepfake-feature
Meta removes Instagram AI deepfake feature
4 items●2 sources●updated 26d ago●trend 0
Meta disabled a new Instagram AI feature called Muse Image within days of launch after users and Hollywood agencies objected to its ability to generate deepfakes using public accounts' content without permission. The tool allowed users to tag any public Instagram account to create AI images based on that account's posts, raising copyright and privacy concerns.
- Feature named Muse Image; let users @-mention public accounts to generate AI images from their content
- Removed after backlash from users and Hollywood agencies citing privacy and copyright violations
- Original design allowed any public account's content to be used in AI creations without owner consent
- Meta stated feature 'missed the mark' in blog post explaining the removal
- Announced and disabled within the same week (July 10-11, 2026)