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UK regulators order Google AI Search opt-out
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The UK's Competition and Markets Authority (CMA) has ordered Google to provide clearer opt-out mechanisms for publishers to exclude their content from AI Search features like AI Overviews and prevent its use in model fine-tuning. The ruling marks the first regulatory requirement globally forcing a search engine to give publishers direct control over AI feature inclusion.
- CMA imposed new conduct rule requiring Google to offer publisher opt-out for AI Overviews and AI model fine-tuning
- Google must display clearer links enabling website owners to control content use in AI search features
- Ruling applies to news organizations and other online publishers seeking content protection
- CMA described this as a 'world first' regulatory action on AI search publisher rights
- Decision issued June 3, 2026 following Google's claim that users don't want 'lots of sources'